1.
Uyan U. Corporate Rebranding Strategy: The Case of Lego Group. In: Yılmaz S, editor. Contemporary Business and Economic Issues II [Internet]. Türkiye: Academician Publishing Book DOI Portal; 2023 [cited 2026 Jul. 14]. pp. 19-30. Available from: https://omp35.books.akademisyen.net/index.php/akya/catalog/book/2804/chapter/9526