An Examination of the Trust Levels of Football Fans in Sports Clubs
Özet
In the globalised world, football has become the most widespread sport. The two indispensable elements of football are sports clubs and their fans. For the sustainability of a sports club or a sport itself, the presence of fan support is the most critical factor. These two elements are in a continuous and reciprocal relationship, playing a decisive role in the future of football.
This study aims to examine the trust levels of football fans in their respective sports clubs and to analyse these levels in terms of demographic variables.The study's sample consists of 102 football fans from Fenerbahçe, Galatasaray, and Beşiktaş Sports Clubs, who were reached through convenience sampling.The trust levels of the fans in their sports clubs were measured using the "Sports Club Trust Scale."Data were collected online via Google Forms.
The study identified significant differences in the trust levels of fans regarding the dimensions of coaches, club presidents, and football players in Fenerbahçe, Galatasaray, and Beşiktaş Sports Clubs.Significant differences were also found between male and female fans concerning their trust levels in sports clubs.Trust level scores were found to be highest for coaches, followed by club presidents, and lowest for football players.
The study concluded with the assertion that football fans place the highest level of trust in coaches, followed by club presidents, and the least trust in football players.The analysis revealed that female fans exhibited a higher level of trust in football players compared to male fans. Additionally, Beşiktaş fans expressed higher levels of trust in their coaches, club presidents, and football players compared to fans of Fenerbahçe and Galatasaray.Based on these findings, it is recommended that sports clubs implement activities aimed at enhancing the trust levels of their fan bases.
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